Hello, I’m Joel and I am the founder and CEO of Nutrifix.
For as long as I can remember, health & fitness have been my strongest passion. Years of competitive rugby meant a superior diet to keep my game at its peak. Unfortunately, a neck dislocation and two operations put a temporary hurdle in my path, but luckily, I was able to walk away with nothing more than a few extra nuts and bolts.
While I was forced to make peace with the fact that I could no longer play, my outlook on life changed. Health & fitness became more of a priority than ever.
With a love of food, I stepped into the restaurant & food industry. Despite having the best intentions, I soon found whilst living a busy hectic life it was all too easy to fall off the health “band wagon”.
I am not alone either, in fact the busier we become the more our body suffers. As a result I was determined to develop a solution that doesn’t involve hours of preparation and encourages healthy lifestyle choices on the go.
That’s how Nutrifix was born.
At Nutrifix, we want to make healthy eating easy for anyone too busy to give nutrition the time it deserves.
I'm excited to join this journey with you.